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The Burger King logo is displayed at a Burger King fast food restaurant on January 17, 2024 in Burbank, California. Burger King will invest another $300 million to remodel about 1,100 of its U.S. restaurants as part of a broader turnaround effort, the chain's parent company said Tuesday. About 100 Burger King locations have been remodeled and updated so far. Still, Burger King has had to chip in its own money to incentivize franchisees to remodel. Burger King will let operators choose how much of a discount they get on the royalties they pay to the company.
Persons: Burger, Tom Curtis, Curtis, Burger King Organizations: Burger King, U.S ., Carrols, Brands, Burger King U.S, CNBC, Restaurant Brands Locations: Burbank , California, Burger, U.S
Restaurant Brands International is buying Carrols Restaurant Group , the largest Burger King franchisee in the U.S., for about $1 billion in cash. Restaurant Brands will pay $9.55 per share to acquire Carrols, which operates more than 1,000 Burger King restaurants and 60 Popeyes locations. Burger King sales had been lagging behind the competition, and Wendy's overtook it as the second-largest burger chain by U.S. sales. Restaurant Brands plans to remodel 600 of Carrols' Burger King locations rapidly over the next five years and then sell them back to franchisees, Tom Curtis, president of Burger King U.S. and Canada, said. Correction: Restaurant Brands International currently owns 175 Burger King locations.
Persons: Burger, Wendy's, Tom Curtis, Josh Kobza, I've, Curtis, Burger King Organizations: Brands, Burger King, Restaurant Brands, Burger King's, Burger King U.S, Restaurant, Carrols, CNBC, Burger, CNBC PRO Locations: U.S, Burger King's U.S, Burger, Canada
The move comes as Burger King has pushed for remodels of top outlets while closing others. Restaurant Brands International, the parent company of Burger King and Popeyes, announced plans Tuesday to buy more than 1,000 fast-food restaurants from its largest Burger King franchisee. RBI said it plans to invest $500 million in modernizing roughly 600 Burger King restaurants. AdvertisementRBI said the acquisition and flipping of the Burger King restaurants are an "exciting accelerator" to its overall "Reclaim the Flame" plan. Last year, Burger King operators closed dozens of restaurants in Florida, New York, Nebraska, Utah, and Minnesota .
Persons: Burger, , Popeyes, Tom Curtis, Stephens, Joshua Long, Long, Burger King, Kobza Organizations: Restaurant Brands, Kings, Service, Burger King, Burger King US Locations: Burger, New York, Canada, King, Florida , New York , Nebraska , Utah, Minnesota
Customers entering Burger King locations will “start to see something different in 2024,” said Tom Curtis, president of Burger King US & Canada. Burger King Company LLCThe new concepts feature digital ordering kiosks, plenty of Whopper branding, and streamlined drive-thru and pickup lanes. Burger King Company LLCNow, it seems, Burger King is trying to push ahead. Globally, including in the US, sales at Burger King restaurants open at least a year grew 10.2%. Burger King Company LLC“We are still not in positive territory,” when it comes to traffic, said Josh Kobza, CEO of Burger King parent company Restaurant Brands International, during an analyst call in August.
Persons: New York CNN — Burger, , Tom Curtis, Burger, Curtis, “ we’re, ” Curtis, Burger King, , It’s, Josh Kobza, ” Kobza Organizations: New, New York CNN, Burger King, Burger King US, Canada, Burger, Burger King Company, Grill, Restaurant Brands, , CNN Locations: New York, Burger, New Jersey, Las Vegas, North Carolina, Grill Burger, Burger King
In the second quarter ending on June 30, sales at Burger King’s US restaurants open at least 13 months jumped 8.3% year over year. Globally, including in the US, sales at Burger King restaurants open at least a year grew 10.2%. One part of the plan has hinged on getting people to try a Whopper, Burger King’s signature hamburger, again. More kiosks, newer restaurantsIn order for customers to walk through the door, Burger King locations need to look modern, according to executives. For Burger King, one way to update restaurants is by focusing on restaurant tech, like ordering kiosks.
Persons: Josh Kobza, Burger, Tim Hortons, Justin Sullivan, ” Tom Curtis, Kobza, , , “ We’re, ” Kobza, “ We’ve, ” Burger Organizations: New, New York CNN, Burger, Burger King, Restaurant Brands, Burger King North, CNN Locations: New York, Burger, Burger King, Burger King North America
The burger chain in September unveiled the $400 million turnaround plan it crafted with franchisees after several years of disappointing sales. In 2020, Burger King slid to the No. And the gulf between Burger King and its top rival McDonald's has only widened. But Burger King is trying to launch a comeback, with its parent company pouring money into restaurant renovations and advertising. So far this year, two Burger King franchisees have filed for bankruptcy.
Persons: Burger, We've, we've, Josh Kobza, Tim Hortons, Burger King, McDonald's, Tom Curtis, Curtis Organizations: Restaurant Brands, CNBC, Subs, Burger King, Burger King's U.S, Toms King Holdings, Meridian Restaurants, Restaurant Business, Meridian, Burger King U.S, Brands Locations: U.S, Burger
In this photo illustration, a Burger King Whopper hamburger is displayed on April 05, 2022 in San Anselmo, California. Restaurant Brands International on Tuesday reported quarterly earnings and revenue that topped analysts' expectations, fueled by double-digit same-store sales growth at Tim Hortons and Burger King. The company's same-store sales grew 10.3% in the quarter, fueled by double-digit growth at Burger King and Tim Hortons. In Canada, its home market, it reported same-store sales growth of 15.5%. Firehouse Subs, the latest addition to Restaurant Brands' portfolio, saw its same-store sales rise 6.1% in the quarter.
The plan is still in early stages: Burger King has invested $40 million as of the end of last year. At US Burger King locations open at least 13 months, sales jumped 5% in the quarter, thanks in part to the burger. “I don’t know what his place might be in the future.”The fast food war heats upFor Burger King, the Whopper is more than just a burger. But even if the Whopper isn’t all that different from other fast food burgers, it’s the one Burger King has got. For Burger King, “the challenge is you’re competing against McDonald’s, and McDonald’s is really good,” said Senatore.
NEW YORK, April 18 (Reuters) - Burger King is banking on its viral "Whopper Whopper" jingle to lift sales as part of the flagging fast-food chain's turnaround plan, as broader economic uncertainty pushed two big franchisees into bankruptcy. "I'm optimistic about the trajectory of sales in 2023," said U.S. and Canada Burger King president Tom Curtis in an interview, adding that the jingle's fervent success was "unanticipated." Unlike other fast-food chains like Subway that are consolidating restaurant ownership among fewer franchisees, Burger King is expanding the number of owners in its system. This year, two large U.S. Burger King franchisees that run more than 200 locations across at least 10 states have filed for bankruptcy, citing poor sales atop surging costs for labor and goods. "We don't want to diminish the importance of this crisis, but we also will leverage it to bring in new operators," Curtis said.
Seven months after Burger King unveiled a strategy to revive its U.S. business, the chain is selling more Whoppers than ever before. Burger King also held roundtables for general managers in 45 cities. Additionally, Burger King launched its "You Rule" marketing campaign in the fall. The chain's mascot, the Burger King, is nowhere to be seen in the ads. Two Burger King franchisees have filed for bankruptcy so far in 2023.
Burger King Hires a CMO for U.S. and Canada
  + stars: | 2023-01-11 | by ( Katie Deighton | ) www.wsj.com   time to read: +2 min
Burger King named Patrick O’Toole as its chief marketing officer for the U.S. and Canada, as the burger giant pursues a $400 million turnaround plan. Mr. O’Toole is joining Burger King from PepsiCo Inc., where he was most recently the chief marketing officer of Mountain Dew. Burger King, part of Restaurant Brands International Inc., for decades held second place in sales behind McDonald’s Corp. in the so-called burger wars. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. “Pat joins us at a milestone moment for the brand,” said Tom Curtis, president of Burger King North America.
Chili’s Original Chicken TendersChili's replaced its Original Chicken Crispers with something crispier, as pictured here. Honest TeaRIP Honest Tea. Weeks after Coke’s announcement, the founders of Honest Tea launched another bottled iced tea drink called Eat the Change. Wendy’s Vanilla FrostyWendy's vanilla Frosty will come back eventually. Let’s be clear: the Vanilla Frosty isn’t gone for good.
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